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Intro/Shoppers


TORI HAUSER

visual storyteller

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Intro/Shoppers


TORI HAUSER

visual storyteller

 

Shoppers Supply

Art Direction: TV Spot & Photoshoot

TV Spot • Photoshoot

TV SPOT:
Shoppers Supply is somewhat new to Arizona and was looking to expand their brand awareness by broadcast. One of the biggest challenges with this project was that Shoppers Supply has a very wide range of products and they wanted to show as much as possible. The way we accomplished that was by creating three different scenes and overlaying call outs in each scene highlighting the variety of products they sell.

This project had many moving parts, and obstacles, (like shooting outdoors in the Arizona desert in July) plus the challenge of having a small budget. We were able to make it work and everyone was happy and proud of the outcome. Below are all the pieces I worked on.

  • Working with the client to organize all the products for the shoot
  • Keep budget and schedule on track
  • Ensuring brands standards are met
  • Film the scenes for the commercial
  • Rounds of edits
  • Color correction direction
  • Music studio direction
  • End card design
  • Art direction
  • Concepting
  • Worked with copywriter on script
  • Storyboarding
  • Pitching concept to client
  • Organize crew (production company)
  • Location scouting
  • Acting & VO talent casting
  • Work with animator to direct graphics
 

 

PHOTOSHOOT:
The Shoppers Supply website went under a redesign last year and I did the photoshoot for the site. During the planning of the site we determined that we needed to shoot store interiors and a few hundred shots of their products to display on their homepage. 

 
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Shoppers B Roll


Shoppers B Roll


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Wickenburg Ranch


Wickenburg Ranch


 

wickenburg ranch

Art Direction: TV Spot & Photoshoot

TV SPOT:
Wickenburg Ranch is a growing golf community just north of downtown Wickenburg. This spot was created to create brand awareness, show off the beauty of the homes, scenic golf course, and community of people. It was a bit of a high-stress shoot, we had many scenes that had to be filmed in one day, the client did not have a budget for models, so we improvised and used residents of Wickenburg Ranch, and many of the scenes were shot with a drone on a windy day. It turned out very nice despite all those obstacles. 

Photoshoot • TV Spot •  Collateral

  • Work closely with film director
  • Work closely with drone operator
  • Rounds of edits
  • Color correction direction
  • Music direction
  • Shotlist
  • Art direction
  • Worked with copywriter on concepting and script writing
  • Pitched and sold concept to client
  • Organize crew (with a producer)
  • Location scouting
  • Talent casting
 

 

PHOTOSHOOT:
This photoshoot was quite complicated. We covered a lot of ground (literally, the property is huge) in two days. The coordination of this project was extensive. We again were using residents of Wickenburg Ranch, and had to coordinate them with times we were able to use different facilities, times people had pickleball practice so we could fill the courts, of course coordinating the lighting throughout the shoot with the photographer. Again, another high-stress shoot, but the results turned out great!

 

Donor Network


Donor Network


 

arizona donor network

Art DIrection: TV & Radio Campaign

TV & radio campaign

The Donor Network of Arizona was looking to increase donor signups, and this television and radio campaign increased online signups by 16%. The challenge with this campaign was that it is a very sensitive subject, and so there was much to be considered when creating the scripts (TV & radio) and casting.

  • Ensuring brands standards are met
  • Film the scenes for the commercial
  • Rounds of edits
  • Color correction direction
  • Music direction
  • End card design
  • Radio talent casting
  • Radio spot recording and direction
  • Art direction
  • Concepting
  • Worked with copywriter on concepting and script writing
  • Pitching concept to client
  • Organize crew (with producer)
  • Location scouting
  • Talent casting
 
 
 

Listen to the radio spot:

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Modesto


Modesto


 

modesto dairy solutions

Art Direction: Rebrand & Photoshoot

Photoshoot • branding • Website

Modesto Dairy Solutions, or Modesto as I like to call them, literally had no branding, website, logo, or photography when I started with them. Modesto builds new and updates existing dairy farms and brings them up to speed with modern technology and design. My job was to give them a look and feel that reflected that. I worked with our team to create a strategy, then created an overall look and feel and photography that makes dairy farming look modern.

  • Website design
  • Photoshoot
  • Logo design
  • Overall look/feel 
  • Worked directly with client
 

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End


End


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Venezias


Venezias


 

Venezia's Pizzeria

Art Direction: Rebrand & Photoshoot

Photoshoot • REBRAND • Website • Collateral

I've been working with Venezia's Pizzeria for several years, and have updated their branding, which includes their website, photography, product labels and social media campaigns.

  • Website design
  • Photoshoot
  • Art direction
  • Rebrand