Conception, Art Direction, Photoshoot, and Execution
I recently won an Art Direction award for this True View brand awareness campaign. True View is a family-owned custom glass installation and repair company who were looking to create brand awareness. I worked with our teams and vendors to concept and execute this very vibrant and eye catching campaign. We planned a custom photoshoot using children of TrueView employees. Campaign included billboards, digital banner ads, truck wraps, and social media posts.
Conception, Art Direction, and Execution
The goal of this campaign was to target 18 - 35 year old males to sign up to be organ and tissue donors. Our team started with research, sitting in on several focus groups and used that insight to create a campaign from start to finish. This includs three 15 second spots to use on TV and online, digital banner ads, landing pages, and a social media campaign component asking people to share their own videos.
What can you do in 38 seconds? Lots of interesting stuff. Go through a car wash in a toy jeep. Shave your head. Have a grocery cart obstacle course race. Devour a plate of tacos. Launch potatoes at your buddy.
Do you know what else you can do in 38 seconds? Sign up to save lives. Become an organ and tissue donor.
Art Direction, Execution
The goal of this campaign was to generate awareness of the non-profit. The campaign included a 30 second commercial, PPC banners, and a landing page to direct people to sign up to donate.
Listen to the radio spot:
Shoppers Supply is somewhat new to Arizona and was looking to expand their brand awareness by broadcast. One of the biggest challenges with this project was that Shoppers Supply has a very wide range of products and they wanted to show as much as possible. The way we accomplished that was by creating three different scenes and overlaying call outs in each scene highlighting the variety of products they sell.
We redesigned the Shoppers Supply website and one of the goals was to add much more product and store photography to the site. I art directed the website redesign and organized and art directed the photoshoot.
Conception, Art Direction, Execution
Wickenburg Ranch is a growing golf community just north of downtown Wickenburg. This spot was created to create brand awareness, show off the beauty of the homes, scenic golf course, and community of people. It was a bit of a high-stress shoot, we had many scenes that had to be filmed in one day, the client did not have a budget for models, so we improvised and used residents of Wickenburg Ranch, and many of the scenes were shot with a drone on a windy day. It turned out very nice despite all those obstacles.
Wickenburg Ranch was in need of lifestyle photography. We covered a lot of ground (literally, the property is huge) in two days. The coordination of this project was extensive. We used residents of Wickenburg Ranch, and had to coordinate them with times we were able to use different facilities, times people had pickleball practice so we could fill the courts, of course coordinating the lighting throughout the shoot with the photographer.
Art Direction, Branding & Photoshoot
Modesto Dairy Solutions, had no branding when they came to us. Modesto builds new and updates existing dairy farms and brings them up to speed with modern technology and design. Our job was to give them a look and feel that reflected that. I worked with our team to create a strategy, then created an overall look and feel and photography that makes dairy farming look modern.
My team and I created the website, logo, overall look/feel for the branding and also art directed a photoshoot that makes dairy farming look sexy.
Art Direction, Brand Update & Photoshoot
Venezia's Pizzeria is a family owned business and I've worked with our team to updated their branding, which included their website, photography, product labels and social media campaigns.