Art Director. Designer.
Art Director. Designer.
Shoppers Supply is somewhat new to Arizona and was looking to expand their brand awareness by broadcast. One of our biggest challenges with this project is that Shoppers Supply has a very wide range of products and they wanted to show that, so how do you do that in 30 seconds? Well we were able to come up with a really nice spot and it hit all their needs.
This project had many moving parts, and obstacles, (like shooting outdoors in July) plus the challenge of having a small budget. But I am very proud of the outcome. Below are all the pieces I worked on.
Story boards for commercial:
In addition to the television spot, I've worked on transforming their brand into something strategic and meaningful to their customers. This has included redesigning their email newsletters, print advertisements, and a new website, that is in process right now.
The Donor Network of Arizona was looking to increase donor signups, so we created a television and radio spot that increased online signups by 16%. The big challenge with this campaign was that it is a very sensitive topic and so there was a lot that had to be considered when creating the scripts (TV & radio) and casting.
In the end, the client was very happy with the outcome and so was I. Below are the pieces I worked on.
Listen to the radio spot:
Modesto Dairy Solutions, or Modesto as I like to call them, literally had no branding, website, logo, or photography when I started with them. Modesto builds new and updates existing dairy farms and brings them up to speed with modern technology and design. Our job was to give them a look and feel that reflected that. I worked with our team to create a strategy, overall look and feel and photography that makes dairy farming look modern.
Below is a list of the parts of the project that I had a hand in:
This was a fun project that I worked with a team to create a facebook campaign to create engagement for Personal Creation's Mothers Day sale, there was also a curated Pinterest page that went along with it. The idea behind the campaign was to show everyday mothers in the eyes of their children, who see them as superheros. That is why it was decided to go with a cartoonish illustration style over photos of real people.
• Collaborate with copywriter
• Present concepts to client
• Art Direction
• Brainstorming/ Concepting
• Design & Illustration
I've been working with Venezia's Pizzeria for several years, and have updated their branding, which includes their website, photography, product labels and social media campaigns.